Research Portfolio (U20: P1, M1 U24: P1)
Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1(U20): Describe an existing media advertising campaign Campaign 1: iPhone XR 449 Campaign Aims and Objectives $449 XR Campaign - Beginning in November and ending in December 2018, Apple introduced a new ad campaign in an effort to boost sales of one of their latest products: the iPhone XR which previously hadn’t been selling many models due to the lack of difference in price between it and its luxury models being the iPhone XS Max and iPhone XS. The reason behind this was because consumers realised that if they were going to spend $700+ on a new iPhone, they might as well get the one with the better features such as a dual camera and AMOLED screen. During Apple’s ad, their main image was of the iPhone XR with its reduced price ($449) if consu...