Personnel and Job Roles (U24:P3)

Jobs in the advertising industry
  • Marketing manager
  • Sales representative
  • film and video editor
  • Graphic designer
  • Photographer
  • Art director
  • Illustrator
  • Producer
  • Web designer
  • Copywriter
What Is a Director?

What is a Producer?



What is a Screenwriter

What is a Video Editor


What is a Web Editor


What is a Photographer

What is an Interactive Designer


What is a Copywriter





 What is an Account Manager






Comments

Post a Comment

Popular posts from this blog

Task 6 Planning the adverts: (U20: P2, P3, M2,D1)

Image
The Phizz Wizard Plan for the Cross Media Advertising Campaign/Voice Presentation: (U20:P2, M2) M2 (U20): Justify the choice of planned components by targeted media sector The vast majority of advertisement campaigns perpetrated by large companies tend to have two or three different modes of showcasing their product(s). This is especially the case for drink companies which tend to have posters out in public places such as billboards and transport links as well as having video advertisements for television and the internet.  However, as Phizz Wizard is meant to be shown for two age groups being 13-18 year olds and 30 somethings, we can target a media medium that Phizz Wizard's competitors are ignoring. Because Phizz Wizard has a set target audience unlike most soda companies that try to target everyone, it in fact has an advantage because they can exploit this weakness and take advantage of the fact that the 30 somethings in their target demographic tend to consume news and med...
Read more

Research Portfolio (U20: P1, M1 U24: P1)

Image
Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products  Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1(U20): Describe an existing media advertising campaign Campaign 1: iPhone XR 449 Campaign Aims and Objectives $449 XR Campaign - Beginning in November and ending in December 2018, Apple introduced a new ad campaign in an effort to boost sales of one of their latest products: the iPhone XR which previously hadn’t been selling many models due to the lack of difference in price between it and its luxury models being the iPhone XS Max and iPhone XS. The reason behind this was because consumers realised that if they were going to spend $700+ on a new iPhone, they might as well get the one with the better features such as a dual camera and AMOLED screen. During Apple’s ad, their main image was of the iPhone XR with its reduced price ($449) if consu...
Read more

Task 7 Create The Adverts (Unit 20: P4, M2)

Image
Learning Outcome 3 (U20): Be able to produce the planned media components For Phizz Wizzard we made three adverts a billboard, a magazine and a video advert. This is because we then have different ways to reach target audiences of different ages who were marketed to buy the drink. The theme through out the marketing campaign was that the drink was being sold by a retro-type infomercial salesman in a parodic way to reach both age group target audiences. The Advertisement for the billboard and magazine The Magazine Advertisement The Television Commercial Audience Feedback When asking audience feedback to both of the product's target audiences, the 13-18 year olds said how they liked how the advert seemed less like it was promoting a product and more like a funny video they found on the internet. This was exactly the reaction my team and I were hoping to get from said audience. Because of the over saturation of adverts in teenagers lives, whether they're c...
Read more