Task 7 Create The Adverts (Unit 20: P4, M2)

Learning Outcome 3 (U20): Be able to produce the planned media components

For Phizz Wizzard we made three adverts a billboard, a magazine and a video advert. This is because we then have different ways to reach target audiences of different ages who were marketed to buy the drink. The theme through out the marketing campaign was that the drink was being sold by a retro-type infomercial salesman in a parodic way to reach both age group target audiences.

The Advertisement for the billboard and magazine

The Magazine Advertisement

The Television Commercial

Audience Feedback

When asking audience feedback to both of the product's target audiences, the 13-18 year olds said how they liked how the advert seemed less like it was promoting a product and more like a funny video they found on the internet. This was exactly the reaction my team and I were hoping to get from said audience. Because of the over saturation of adverts in teenagers lives, whether they're coming from the social media they consume, or the videos they watch, teenagers know what to expect from the conventional company and how they try to sell products. However, when presented with a video that doesn't seem like its selling a product at first and is comedic in nature, teenagers' initial guards when denying a product of its legitimacy have been let down with them unknowingly wanting the soda after they have seen the advert therefore making the advertisement an overall success.

The other target audience (people in their 30s) commented that they liked "how the aspect ratio is similar to how their televisions were when they were children" and liked "the grainy footage" which was exactly how we wanted to present ourselves as a retro brand to elder audiences and as a comedic video to the younger audiences.

P4: Create the media components to be used in the planned campaign

Television Advertisement

Magazine Advertisement

Billboard Advertisement

Indoor Billboard

As found in my mood board, there were large uses of red and blue in infomercials. We took advantage of the fact that the product we were asked to advertise from the client brief had a red logo and used a blue/purple background to counteract it

Because the client brief instructed my team and I to sell Phizzwizzard, it would insentivise viewers of the advertisements to buy if we made it seem that the deal we were offering was only on for a 'limited time' causing them to buy the product quickly after seeing the advertisements, and hopefully return for more once the offer was done. This was done in a comedic way as there way no quoted price in the client brief with the main purpose being to add to the comedic effect of the advertising campaign and to add to the infomercial aesthetic.

My team and I purposefully made the salesman Phil Chase bigger than the frame suggesting that he, and more importantly the drink he was selling and enjoying, caused him to be bigger and therefore better than anything else including his own advertisement. This was decided to help sell the product as we were instructed to do so in the client brief.

Whitened teeth and the changing of the skin of Phil Chase was purposely done to make seem more stereotypically appealing. Because of the fake appearances of most infomercial hosts, this decision not only added to the idea that the advertising campaign was supposed to be a parody of an infomercial, but also put Phil Chase on a pedestal to further convince viewers to buy Phizzwizzard as so was our job instructed by the client brief.

The Phizzwizzard can was modified to stand out colour-wise from the rest of the advertisement (apart from the logo) to help bring attention to it being the product we were selling and to focus on it more than the other graphics. This decision was mainly influenced by the client brief.

Despite seeming like an 80's/90's infomercial, the decision to make the slogan into a hashtag and to influence viewers to share the hashtag was mainly influenced by the client brief which instructed my team and I to have a social media presence in our advertising campaign.